Centering Our Website on Relationships, Accessibility and Transparency
Evolution pulls us forward to be more than we otherwise imagined ourselves to be. This has certainly been true of the Maddox Charitable Fund. After emerging from a decade-long legal struggle, this once conservative foundation wanted only to fly below the radar and assume a low profile. The original website reflected this intent with stodgy gray tones, limited information about grantmaking priorities and stern, formal pictures of our founders, making them — and us — unapproachable. The website bespoke a transactional as opposed to a visionary approach to grantmaking. Ten years later, it no longer represented who or what Maddox had become.
This is an excerpt from a featured article on Grantmakers for Effective Organizations about the principles that guided us in designing our new website. To read the full article, check it out here.