Evolution pulls us forward to be more than we otherwise imagined ourselves to be. This has certainly been true of the Maddox Charitable Fund. After emerging from a decade-long legal struggle, this once conservative foundation wanted only to fly below the radar and assume a low profile. The original website reflected this intent with stodgy gray tones, limited information about grantmaking priorities and stern, formal pictures of our founders, making them — and us — unapproachable. The website bespoke a transactional as opposed to a visionary approach to grantmaking. Ten years later, it no longer represented who or what Maddox had become.
This is an excerpt from a featured article on Grantmakers for Effective Organizations about the principles that guided us in designing our new website. To read the full article, check it out here.